Sunspel opens its Jermyn Street flagship
The British shirtmaker's new two-storey flagship at 23 Jermyn Street launches with a bespoke T-shirt service and an exhibition of the house archive from 1860 — a fit-out by Qustom.
FashionUnited ↗We help brands, architects, designers & discerning private clients create exceptional spaces.
“Qare in Every Detail”— Lord Otterington
Qustom is a luxury construction and bespoke joinery company. We deliver full fit-outs, design-and-build and refined bespoke joinery, creating exceptional interiors for residential, commercial, hospitality and retail projects across London and the UK.
We're based in Maidenhead, Berkshire (1 Grove Road, SL6 1LW) and work with clients across London and throughout the UK.
Yes. Our work includes projects across central London — among them Sunspel's flagship on Jermyn Street — and we serve clients throughout Mayfair, Knightsbridge, Kensington & Chelsea, Westminster and the City of London, alongside the wider UK.
We partner with brands, architects, interior designers, main contractors and discerning private clients.
Yes. Alongside luxury residential work we deliver retail, office and hospitality fit-outs — including stores for brands such as Sunspel, Hollister and Abercrombie & Fitch, and refurbishments for the Park Plaza hotels.
From residential new build and refurbishment to bespoke joinery, kitchens and wardrobes, retail and shopfitting, office interiors, hospitality fit-outs and show homes.
We deliver luxury construction — exceptional spaces realised with uncompromising precision & care.
Bespoke joinery, full fit-outs & design-and-build — luxury interiors crafted across London & the UK.
We partner with brands, architects, studios, designers & discerning private clients.
Trusted by private clients, architects, designers & main contractors.
The British shirtmaker's new two-storey flagship at 23 Jermyn Street launches with a bespoke T-shirt service and an exhibition of the house archive from 1860 — a fit-out by Qustom.
FashionUnited ↗Sunspel releases a limited-edition Riviera polo in Sea Island cotton — 20 years since the style was refined for Daniel Craig's debut as James Bond in Casino Royale.
James Bond Lifestyle ↗True luxury, I find, is quiet. It lives in the parts one is never meant to see — a joint closed without a whisper, grain matched as though it grew that way, a line that runs perfectly true.
We do not chase grandeur. We pursue the small perfections that make a finished space feel inevitable — and we decline, always, to leave a single one half-done.
Qare in Every Detail.

My name is Eugene Macovei, and I founded Qustom to build at a standard most firms only talk about.
For more than twenty years I have delivered luxury construction across London and the UK — flagship stores, hotels and private homes. The lesson never changes: the difference between good and exceptional lives in the details no one is meant to notice.
We build for brands, architects, designers and discerning private clients, and every project is run as though our name depends on it. It does.